Why Figma is Price $20B And Different Observations From The Adobe Acquisition

Trace: The Reply Doesn’t Contain a Spreadsheet

I’m not an investor in Figma. I don’t know Figma CEO Dylan Area. And I’m not a designer. So this implies I’m both completely positioned to provide you my goal feedback on Adobe’s $20 billion buy of the startup, or completely unqualified to ask in your time on this matter. With that out of the way in which, listed here are three statements about this acquisition.

  1.  Is Figma actually value $20 billion? I imply that’s 50x ARR!

Any spreadsheet that Adobe’s corp finance perform used to justify the a number of, or the bankers offered to recommend what valuation it could take to get this deal achieved, is mainly CYA math. There’s one single technique for Adobe’s calculation:

Figma had crossed the ‘this issues to Adobe’s future’ rubicon. They hit $400m ARR and have been persevering with to double. Figma income, impartial of margin, was more and more displacing income that may have gone to Adobe, or extra particularly, creating pricing stress on Adobe. It was a product designed natively to be collaborative, to be simpler to make use of than Adobe’s skilled instruments, and with out the luggage of options and nomenclature leftover from years of software program releases, platform shifts, and enterprise mannequin adjustments.

When the autonomous automobile firm Cruise received shortly snapped up by GM in 2016 jaws dropped on the $1b+ reported value (we have been small buyers in Cruise). The reply there was the identical: if autonomy is the potential way forward for your business and also you’re not but robust in that space, what’s p.c of your market cap is it value to carry these playing cards into your hand. In that case it was roughly ~2.5% if I’m remembering accurately. In Adobe’s case it was a bigger share as a result of Figma is means additional alongside as a enterprise and the understanding the way forward for design not less than appears to be like like Figma is excessive. There you go.

As soon as the buying firm CEO and Board is framing the transaction this fashion the startup has received. It’s gonna be an enormous payout. And in enterprise, one factor is true about large exits….

2. This transaction just isn’t about Adobe’s failures, however truly about their success.

It’s simple to beat up on Adobe. Dumb massive firm couldn’t construct Figma themselves so finally ends up having to pay an eye fixed popping quantity. However I’m going to recommend that you just truly ought to give Adobe credit score on this case for being within the place to make this provide.

It wasn’t too way back that Adobe bought shrinkwrapped bundle software program for a one time fee. Then the large innovation was they may lower the bodily COGS by making this improve downloadable. However they lacked the continued reoccurring income stream of a SaaS firm. And that income mannequin is a lot extra enticing, and given a a lot larger a number of by buyers.

In order that they bit laborious and moved to a largely subscription Inventive Cloud mannequin. And it, properly, labored.

Over the past 5 years Adobe dramatically outperformed the NASDAQ index. That hole shrunk meaningfully the previous few days as buyers questioned the Figma transaction, however that Wall Avenue response is short-term not what issues. What it is best to notice is that Adobe was solely in a position to make this acquisition as a result of they escaped the previous enterprise mannequin and have been rewarded with a market cap that hit $200b+ during the last 12–24 months (it’s $140b as I write this post-transaction announcement). If Adobe had failed this transition they might probably be properly underneath $100b marketcap and just about unable to swallow Figma (not to mention a a lot much less enticing place for the Figma staff to exit to).

Main a giant public firm is basically laborious which is why I’m inclined to say, good job Adobe! Whereas additionally celebrating Figma going proper after them to begin.

3. Fingers off this one Lina Khan.

I’m not making a authorized argument right here in regards to the FTC and the way you outline antitrust, monopoly, and so forth as regards to M&A. I’m simply saying I feel it’s silly and short-sighted to dam a transaction like this. Adobe is giving their pound of flesh. Figma is being extremely well-rewarded for innovation. And if you happen to take away the potential for acquisitions by the market chief from the startup playbook you’ll truly get fewer startups going after the market leaders. And that has worse ramifications for the economic system and for customers than incremental consolidation like this. Particularly since there are many different instruments obtainable to perform a number of of the identical capabilities Figma does.

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