By Parija Kavilanz, CNN Enterprise
Tupperware containers will now be obtainable at Goal, in a serious shift for the 76-year-old model.
Usually the corporate has offered its plastic meals storage containers solely by in-home “Tupperware events” or its personal web site – save a couple of transient and restricted pilot packages with retailers HomeGoods, Mattress Bathtub and Past, and Goal itself.
Beginning Monday, nevertheless, buyers can discover Tupperware in Goal shops nationwide and on Goal.com in a wide range of container sizes and container bundles priced at $7.99 to $79.99.
CEO Miguel Fernandez introduced the launch through a LinkedIn publish, and the information follows Tupperware’s June launch on Amazon.
It is a part of Tupperware’s larger technique to reinvent the model, with plans to develop the enterprise by a number of retail channels and get its merchandise in entrance of youthful shoppers who by no means skilled the period of Tupperware events.
The “celebration” format was traditionally the one method buyers might purchase Tupperware. It was a direct advertising and marketing occasion, sometimes organized by a girl and hosted in a buyer’s dwelling or her personal – so she might promote Tupperware merchandise and earn commissions.
Over the past seven many years, the retail setting has modified dramatically. However Tupperware events will nonetheless occur too.
“Youthful prospects much less accustomed to direct gross sales will now discover our model in retail and from there can develop customized relationships,” Fernandez wrote. “Clients who already love Tupperware events – whether or not in-person or on-line – will now additionally be capable of decide up their favourite important meals storage choices at a retailer close by.”