Women In Business

The Magnificence Disruptor

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Karen Behnke has had an extended and affluent entrepreneurial profession within the well being and wellness business. A lifelong environmentalist, Karen turned fascinated by private care merchandise after changing into pregnant along with her first little one on the age of 40. She was astounded to find that, whereas the pores and skin can take up what’s applied to it, there have been only a few wholesome private care merchandise out there, that carried out. Karen subsequently acquired the title “Juice Magnificence” and began the brand new group. Juice Magnificence makes a speciality of antioxidant-rich skincare and plant-based make-up and has been cleansing up the sweetness area since 2005.

Firm Handout

Juice Magnificence is the “OG” – the unique inexperienced – magnificence model that’s main the best way within the clear magnificence business. The corporate’s philosophy revolves round robust commitments to veganism, cruelty-free merchandise, sustainably licensed natural elements, wellness, and its distinctive Farm to Magnificence method. Kate and Juice Magnificence founder Karen Behnke, have a historical past of mutual admiration. Karen initially launched Kate Hudson to the Clear Magnificence motion 15 years in the past, Kate began utilizing Juice Magnificence merchandise in her day by day regime, and the pair have been speaking about working collectively ever since. Karen Behnke, founder & CEO of Juice Magnificence shares extra about her magnificence model and what makes it good for the pores and skin and for mom earth.

You launched Juice Magnificence within the US in 2005 and also you entered India in 2021, what took you so a few years to think about India as a viable market?

Juice Magnificence’s first precedence was to construct a sizeable enterprise in North America earlier than increasing to different international locations. We additionally waited as a result of not all of the markets had been able to embrace the idea of natural elements and clear magnificence merchandise. The demand has elevated quickly in Asian international locations within the final 5 years and natural and clear magnificence are among the many greatest progress classes.

As a founder, what have been your learnings of being a part of the sweetness business for the previous so a few years?

Effectively, it positive is aggressive! However I actually do not pay an excessive amount of consideration to the competitors as I’ve a lot to consider on a day-to-day foundation inside our personal firm. It is a terrific business with some great folks and I am proud to be a disruptor!

What sort of evolution have you ever seen within the skincare market through the years?

Higher elements, extra acceptance of plant-based elements, and positively all the things went digital!

How has your product improvement technique developed with it?

We began out fairly modern with filling with natural botanical juices as a substitute of water or petroleum and we continued to innovate by the years with excessive efficacy, plant-based elements. Our purpose from the primary day was to have merchandise that exceeded standard chemical efficacy. We knew we might beat the pure however we had been after the standard chemical manufacturers and now we have performed that with each main product as confirmed by impartial scientific exams.

How has the collaboration with Kate Hudson helped the model?

Kate embodies all of the values of Juice Magnificence…well being, wellness, and happiness. Kate elevated our consciousness on a worldwide scale and likewise helped us appeal to new and youthful prospects.

How massive is the worldwide presence of Juice Magnificence?

Though our largest enterprise comes from North America, Juice Magnificence is current in additional than 30 international locations.

As an entrepreneur, what sort of challenges do you overcome whereas bringing a change within the magnificence business?

We now have managed to attain very complicated and high-efficacy formulations and ship them worldwide! We now have performed this whereas main sustainability efforts as now we have prevented using 26 tons of petroleum by utilizing sustainable vegetation, now we have prevented using 10 tons of endocrine disrupting chemical compounds by utilizing plant aromas, and have prevented 3 tons of pesticide dumping on the earth by using natural farming.

Truth File

  • 100% pure clear magnificence model
  • launched in 2005
  • launched in India on Boddess
  • retails at ULTA Magnificence’s 1200 shops, Sephora Worldwide, Credo, Bloomingdale’s, Dillard’s, Pharmaca, Mecca A and Douglas Europe

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