Snapchat lowers payout for creators of its TikTok-like characteristic

Snapchat lowers payout for creators of its TikTok-like feature

Common social media platform Snapchat has lowered payouts for creators of its Tiktok-like characteristic, Highlight.

Creators will now be paid tens of millions of {dollars} yearly.

The payout has been lowered for the second time by the corporate. The corporate paid out tens of millions to creators every week in 2021, versus $1 million each day in 2020.

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The bottom payoff for every Focus will proceed to be $250. Over 12,000 creators obtained $250 million from Snapchat in 2017.

Nevertheless, the creators can earn revenue in different methods, together with the Creator Market, Sound Creator Fund, its accelerator program for black creators, Highlight Challenges, and in-app gifting, the report mentioned.

Lately, the corporate reported that its income grew 6 per cent year-over-year (YoY) to $1,128 million within the third quarter of 2022.

Based on the corporate, income elevated by 6 % to $1,128 million in comparison with the prior yr. The web loss was $360 million, together with restructuring costs of $155 million, in comparison with $72 million for the earlier yr.

Every day energetic customers (DAUs) have been 363 million within the third quarter, a rise of 57 million, or 19 per cent YoY. It elevated sequentially and year-over-year in every of North America, Europe, and the remainder of the world.


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