RIYADH: Artistic minds from all through the Kingdom have been introduced collectively in Riyadh for panel discussions, seminars and exhibitions.
The Promoting and Creativity Discussion board is happening because the Riyadh Worldwide Conference & Exhibition Heart hosts the fifteenth version of the Artistic Trade Summit, organized by the Chamber of Commerce in partnership with Balaconah, from Oct. 30 to Nov. 1.
The three-day summit options round 46 native and worldwide audio system, along with seminars, workshops and exhibitions.
The occasion offers folks the prospect to fulfill and discuss with leaders within the artistic industries, and influential folks in Saudi and Egyptian markets.
It additionally gives artistic and promoting consultants from each international locations the chance to share concepts and improve expertise by occasions.
Riyadh Al-Zamil, a member of the board of administrators of Riyadh Chamber of Commerce, mentioned: “This occasion is in step with the modifications the promoting trade goes by as a result of Saudi Imaginative and prescient 2030.”
Al-Zamil added that the Saudi market is likely one of the greatest and most numerous on the planet and its shopping for energy might help the expansion of the promoting trade.
Mai Salama, the founding accomplice of the Artistic Trade Summit, mentioned that she discovered creativity in every single place in Saudi Arabia.
She added: “The native expertise right here make superb issues, and there’s a synergy between Egyptian and Saudi minds.”
She mentioned she was pleased with partnering with Balaconah, the promoting committee on the Riyadh Chamber of Commerce, to current the summit’s first regional version within the Kingdom.
Saudi and Egyptian firms taking part within the occasion embrace The Daring Group, NU Digital Awards, Lavad, Matter Model Consultancy, ANB, Al-Sefer Group, and the Common Fee for Audiovisual Media.
For these involved in advertising, the Common Fee for Audiovisual Media’s sales space supplied guests the chance to register for a Mawthooq license. Just lately launched, they permit customers to acquire licenses to independently promote on social media platforms.
Shouq Al-Harbi, advertising specialist for the Saudi advertising firm Lavad, informed Arab Information that the summit was vital in serving to forge hyperlinks with different artistic firms within the nation, and shoppers.
“Lavad is advertising by influencers. We current the influencer to the corporate and have a plan for the shopper that identifies the influencers who’re finest suited to the corporate primarily based on evaluation of the advertisements.
“We’re participating on this occasion proper right here, on the interactive sales space, the place we play a recreation and provides out items to visitors,” Al-Harbi mentioned.
Saudi advertising firm the Daring Group hosted a artistic sales space giving guests the prospect to hearken to the ideas of its artistic crew.
The group’s artistic conceptualizer, Ahmed Al-Dosari, mentioned: “Our thought within the sales space is that everybody right here is competing to point out their concepts, however we wish to present you what we consider within the group, which is concepts.
“Concepts, massive or small, will be polished in Daring Group, and we consider in empowering our workers, which is why it’s vital to hearken to their concepts,” he added.
To The Level is a agency that works on methods and advertising campaigns with shoppers similar to Mrsool and authorities procurement authorities.
Mohammed bin Khamis, TTP’s enterprise improvement supervisor, mentioned: “Our purpose in taking part on this occasion is to display to attendees what we are able to do for his or her model as a 100% Saudi worker firm.
“Our philosophy is to method every shopper with a communication technique and absolutely grasp their model earlier than shifting on to the artistic temporary.”
Eslam Shaker, the chief working officer of REP animation studio, mentioned: “We’re a Saudi firm that produces animated tv sequence, and we are able to ship high-quality work utilizing animation.
“Being Egyptian, I consider Saudis and Egyptians share the identical humorousness and understanding, so it’s the best place to be.
“We participated on this summit since you might say it’s one of many greatest locations that join folks of artistic curiosity, and that doesn’t occur typically,” he added.