Louis Vuitton Companions With Lego on Vacation Window Shows – WWD

LEGO MASTERS: The Christmas timber in Louis Vuitton’s vacation home windows this 12 months shall be product of plastic — hundreds of Lego bricks, that’s. The French luxurious model will group with grasp Lego builders to create the festive scenes that have been unveiled on Oct. 29 and can stay on show till Jan. 1, the model mentioned on Thursday.

Vuitton beforehand collaborated with the Danish toy firm on its “200 Trunks, 200 Visionaries” exhibition, which featured a large birthday cake product of 31,700 Lego bricks. The touring showcase arrived in New York Metropolis final month after earlier stops in Paris, France; Singapore, and Los Angeles, California. 

The vacation home windows mission, which coincides with the ninetieth anniversary of the Lego Group, will embrace a wide range of ideas, from recreations of Paris landmarks just like the Arc de Triomphe and the Pont Neuf bridge to excessive jewellery niches resembling the home’s signature trunks, full with lifelike {hardware} and handles. 

Drawing inspiration from an archival picture, trunks are stacked to resemble the Eiffel Tower, whereas the facade of sure shops shall be adorned with exterior designs, spanning from 6 ft to virtually 50 ft, accented with bricks. In the meantime, particular packaging will function Lego motifs.

After the shows are taken down, the bricks shall be repurposed by partnerships with native faculties.

Final 12 months, Vuitton devoted the home windows of boutiques world wide to the reminiscence of Virgil Abloh, its former inventive director of males’s collections, who died of most cancers on Nov. 28 at age 41. The shows featured giant panels of smudged, vibrant shade and the poignant tagline “Virgil was right here.”

Leave a Reply