Political News

LG asks AAP govt to rethink ‘Crimson mild on…’ marketing campaign, sends again file

Delhi Lieutenant V Ok Saxena has requested Chief Minister Arvind Kejriwal to rethink the ‘Crimson mild on, Gaadi off’ marketing campaign, questioning the effectiveness of such an “ad-hoc” measure because the nationwide capital reels underneath excessive air air pollution degree, sources mentioned on Saturday.

The Aam Aadmi Celebration (AAP) authorities in Delhi had earlier attacked the LG, alleging that delay in approving the proposal had compelled it to postpone the October 28 launch of the marketing campaign. However sources within the LG workplace claimed that metropolis Atmosphere Minister Gopal Rai had lied because the file despatched by the chief minister talked about the date of launch as October 31.

The month-long ‘Crimson mild on, Gaadi off’ marketing campaign goals at encouraging drivers to show off the ignition of their automobiles whereas ready at visitors alerts.

“The LG has despatched the file to Chief Minister Kejriwal with the recommendation to rethink the proposal,” a supply mentioned.

The LG objected to the “inhuman” and “exploitative use” of Civil Defence Volunteers (CDVs) at extraordinarily polluted visitors intersections and websites, a supply mentioned.

The essential premise of the marketing campaign which seeks to danger the well being of few people on the idea of defending the well being of many is defective and doesn’t seem to have any parallel in another civilised metropolitan metropolis, the LG workplace sources mentioned.

“Furthermore, any efficient and sustainable answer to this longstanding downside will contain technological interventions and never advert hoc steps, 12 months after 12 months.

“In the long term technological options must be discovered for enforcement of such measures, moderately than deploying people and placing them in danger,” the supply mentioned.

The LG has additionally highlighted that the “end result” of the earlier campaigns shouldn’t be mirrored within the proposal and there’s no affect evaluation report supplied to assist the effectiveness of the sooner campaigns in bettering air high quality within the metropolis.

“Additionally, the a number of dangers posed to the security and well being of the volunteers proposed to be deployed on the visitors cross sections underneath the marketing campaign, deserves critical consideration,” a supply mentioned.

The LG additionally famous that the proposal was pending on the degree of the chief minister for greater than 10 days from October 12 to October 21 and the file was obtained in his workplace solely on October 21.

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