Buffalo Groupe Acquires Analysis Agency Sports activities Advertising Surveys USA

Buffalo Groupe, LLC, a group of companies, occasions and media properties, expands its analysis capabilities with the acquisition of Sports activities Advertising Surveys USA, the business chief in sports activities analysis.

Along with Longitudes Group, who joined Buffalo in January 2021, Sports activities Advertising Surveys USA (SMS), together with its ActionWatch subsidiary, will merge complementary capabilities providing purchasers a full vary of analysis, evaluation and insights into the acquisition journey and behaviors of shopper in outside sports activities, together with golf, tennis, working, browsing and skateboarding.

“Buffalo Groupe is a advertising firm constructed on a deep understanding of the golf and associated audiences,” mentioned Kyle Ragsdale, CEO, Buffalo Groupe. “SMS and ActionWatch deliver a long time of main sports activities business analysis and insights that can vastly increase Buffalo’s capabilities each in golf and to the broader outside and ‘escape’ classes. We’re excited to welcome the SMS group to Buffalo.”

Sports activities Advertising Surveys USA and ActionWatch present a full vary of quantitative and qualitative approaches, providing complete evaluation in additional than 100 sports activities. With deliberate investments in know-how mixed with Buffalo’s world class advertising capabilities, present and future purchasers might be supported in all points of the demand creation course of together with segments, personas, focusing on, marketing campaign creation, measurement and predictive modeling.

“We’re impressed by Buffalo Groupe’s imaginative and prescient and stay up for becoming a member of their assortment of firms,” mentioned Keith Storey, President of Sports activities Advertising Surveys USA. “Their experience will assist us additional develop our providing whereas staying true to our key strengths as a enterprise. The methods during which America performs and workout routines are continually evolving, and arguably the nation has by no means been extra lively. We’re excited for the way forward for the sports activities business and excited to assist that future as a part of Buffalo Groupe.”

Sports activities Advertising Surveys USA will now be referred to as Sports activities Advertising Surveys USA, a Buffalo Groupe Firm, with headquarters remaining in Jupiter, Florida. SMS USA can even proceed to collaborate intently with Sporting Insights, the brand new identification of Sports activities Advertising Surveys Inc (headquartered within the UK), to supply world insights.


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