Billy Eichner‘s new romcom utterly bombed on the field workplace — and he seems to be chalking it as much as homophobia throughout the nation.
The comedian-turned-actor took to Twitter Sunday to acknowledge the low ticket gross sales — the film solely raked in $4.8 million domestically, putting 4th this weekend — and he is undoubtedly bummed by the underwhelming turnout … regardless of the actual fact the movie is objectively strong.
He writes, “Final night time I snuck in and sat at the back of a bought out theater taking part in BROS in LA. The viewers howled with laughter begin to end, burst into applause on the finish, and a few have been wiping away tears as they walked out. It was actually magical. Actually. I’m VERY happy with this film.”
BE additionally went on to assert that — regardless of ‘Bros’ being hailed as one of many funniest comedies in latest reminiscence — a theater chain referred to as Common to say they have been pulling the trailer due to the homosexual content material. He says Common was capable of persuade them to maintain it.
Billy provides, “That’s simply the world we dwell in, sadly. Even with glowing opinions, nice Rotten Tomatoes scores, an A CinemaScore and many others, straight individuals, particularly in sure components of the nation, simply didn’t present up for Bros. And that’s disappointing however it’s what it’s.”
His ultimate thought hits his level proper on the pinnacle … “Everybody who ISN’T a homophobic weirdo ought to go see BROS tonight! You’ll have a blast! And it *is* particular and uniquely highly effective to see this specific story on an enormous display screen, esp for queer of us who don’t get this chance usually. I really like this film a lot. GO BROS!!!”
Billy’s proper about one factor … the film was positively reviewed by critics and normies alike — so by all accounts, it is fairly darn good. As for why it did so poorly, it is exhausting to say. It was marketed pretty closely by the studio … with the trailer getting quite a lot of play in theaters and billboards throughout the L.A. space.
It is fairly clear although … Billy sees it as lingering bigotry. 🤷🏽♂️