20 Product: Spotify’s Gustav Söderström on Why Product is 100% Science and 0% Artwork, Why You Ought to Have a look at the Competitors after which Do One thing Fully Completely different & Why Speak is Low cost and Product Groups Ought to Do Extra of it; Structuring the Finest Debate and Discussions in Product Groups

Posted on twelfth October 2022 by hstebbings1

Gustav Söderström is Spotify’s Chief Analysis & Improvement Officer. He has the CPO & CTO accountability, overseeing the product, design, information, and engineering groups at Spotify and is liable for Spotify’s product technique. Gustav can be an entrepreneur and investor who has based and bought startups that he co-founded to Meta’s Oculus in 2014 after which additionally his first startup which he co-founded and led as CEO, up till their acquisition by Yahoo! Gustav can be the host of the podcast mini-series  — Spotify: A product story — which gives a glimpse into the selections which have guided Spotify’s product evolution.

In At this time’s Episode with Gustav Söderström

1.) From Promoting Corporations to Yahoo and Meta to Main Spotify’s Product:

  • How did Gustav first make his means into the world of tech and startups?
  • What was it that made Gustav so compelled to affix Daniel Ek and construct Spotify?
  • What does Gustav know now that he needs he had identified when he began?

2.) “By no means Battle a Macro Wind”:

  • What does Gustav imply when he says “by no means battle a macro wind”?
  • What fashions can product leaders assemble to measure the scale, significance and timing of a macro wind?
  • What can product leaders do to vary the macro wind and have it blowing of their again and never their face?
  • When did Gustav expertise this? What did he change to have the wind blow in his again? How did this alter his mindset and mentality?

3.) “Do One thing Fully Completely different to the Competitors”:

  • Why does Gustav imagine startups ought to do the exact opposite to the competitors? Does this transformation in case your competitors is different startups vs incumbents?
  • What’s the story of how Spotify did the exact opposite to Youtube? Why did it work?
  • On the flip aspect, when did Spotify do the exact opposite and it didn’t work out?

4.) Mastering the Studying Course of:

  • How does Gustav method the training course of for all new expertise and disciplines?
  • Why does Gustav imagine that each one know-how leaders need to be the grasp of their area? How did this result in Gustav going again to College to review machine studying?
  • What are the only largest errors individuals make within the studying course of?

5.) Gustav: The Product Chief:

  • Why does Gustav imagine that product is 100% science and never artwork?
  • What does Gustav imply when he says, “discuss is affordable and so we should always do extra of it”?
  • How does Gustav construction inside debates? Who units the agenda? Who’s invited? What makes a great vs a nasty inside debate?
  • How does Gustav make everybody really feel secure? What can leaders do to make sure an surroundings the place everybody feels they will debate with the boss?

6.) Spotify: The Crucible Moments:

  • What’s Gustav’s favorite near-death expertise within the Spotify journey?
  • Why did Spotify resolve to make the transfer into podcasting and video? How does that further complexity change the product paradigm of an audio-only platform?
  • How do the only most impactful platforms on the earth method market enlargement and when so as to add new merchandise?
  • What are the perfect corporations on the earth not merely know-how improvements but additionally enterprise mannequin improvements?

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